Why Sustainability Pays Off — Economically and Beyond
12:30pm - 1:15pm
Keynote Address
This talk offers a high-level overview of the economics of sustainable development, making the business case for sustainability as a driver of long-term value. Through real-world projects and case studies, Jonathan will explore how real estate that leads with sustainability is not only achieving environmental and social impact but also enhancing financial performance — proving that a strong triple bottom line can be a competitive advantage.
Jonathan Westeinde
Jonathan Westeinde is the founder and CEO of Windmill Developments, one of Canada’s leading sustainable real estate firms, recognized for pioneering projects like Zibi and Dockside Green. With over two decades of experience at the intersection of green building, impact investing, and urban regeneration, Jonathan has become a national voice for the economic and environmental value of sustainable development.
His work is grounded in the belief that real estate can be a powerful catalyst for positive change—delivering strong financial returns while advancing climate resilience, social equity, and community well-being. Through Windmill and its affiliated impact fund, he continues to champion a triple-bottom-line approach that proves sustainability is not just a moral imperative, but a strategic advantage.